what is crappertunity?

Crappertunity is the term which defines a generative micro-moment which takes place when a business faces crisis or failure. Join the conversation.

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when can I know more?

Every time the theory is discussed, the next question is “when can I know more?” Get your frequently asked questions answered here.

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How can I stay up to date?

Developing a theory in the public eye is exciting. We are excited! The latest developments will be posted in the blog and then published to the news list.

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